Amazon Holiday Gift Guide 2022

As part of its 2022 holiday campaign, Amazon spotlighted six Gee’s Bend artists (Claudia Pettway Charley, Francesca Charley, Stella Mae Pettway, Doris Mosely, Mary Margaret Pettway, and Jade Pettway) with a photoshoot and exclusive interview in its print and digital Holiday Gift Guide.

The collaboration was born out of Amazon taking a reimagined editorial approach to its holiday catalog by identifying communities of real customers then documenting how they celebrate the holidays together. Their personal stories and styles drove all elements of the campaign—from quotes in the catalog to 360 video content on social media and amazon.com featuring their fashions, their wish lists, and their ways to celebrate.

Amazon Holiday Gift Guide 2022. Photographed by Andre D. Wagner-Freeman.