Brand Collaborations
Sew Gee’s Bend Heritage Builders is an experienced nonprofit leader in cultivating meaningful collaborations between brands and the quiltmakers of Gee’s Bend that resonate both within the community and with wider audiences. Acting as a trusted bridge between local voices and external partners, we ensure that every collaboration is grounded in respect, authenticity, and alignment with the community’s values and needs.
If your company is interested in collaborating with the quiltmakers of Gee’s Bend, please contact us here.
adidas Honoring Black Excellence 2025
In 2025, the quiltmakers of Gee’s Bend were recognized by adidas’ Honoring Black Excellence (HBE) initiative which celebrates the achievements of Black individuals, collectives, and culture. The multifaceted collaboration facilitated by Sew Gee’s Bend Heritage Builders included a community grant, a short documentary highlighting the quiltmakers’ legacy, a limited-edition NCAA basketball jersey collection inspired by the artistry Gee’s Bend, and a commissioned collection of quilts that was donated to adidas’ HBCU partners.
Stephen Burks Man Made Joins Forces With Gee's Bend Quilters
In 2025, designer Stephen Burks Man Made and Italian fabric label Dedar collaborated with ten quiltmakers of Gee’s Bend, coordinated by Sew Gee’s Bend Heritage Builders, to create a collection of quilts showcased at the 2025 Venice Architecture Biennale.
Amazon Holiday Gift Guide 2022
As part of its 2022 holiday campaign, Amazon spotlighted six Gee’s Bend artists (Claudia Pettway Charley, Francesca Charley, Stella Mae Pettway, Doris Mosely, Mary Margaret Pettway, and Jade Pettway) with a photoshoot and exclusive interview in its print and digital Holiday Gift Guide.
Sew Gee’s Bend Heritage Builders’ co-founder Claudia Pettway Charley brings to the organization her experience as the Gee’s Bend Community Manager for Nest, a nonprofit artisan guild that works toward responsible growth for the maker economy.
In this role, Pettway Charley liaised with leading brands to support numerous high-profile collaborations and introduce the art of Gee’s Bend to wider audiences.
Supported by Nest.
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![A person sitting on the ground wrapped in a multicolored quilt blanket with their head bowed, against a textured concrete wall background. The person is wearing black sandals.]()
Marfa Stance
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![Person holding a pink and black quilt with a spiral pattern in front of a house with horizontal siding.]()
Etsy
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![Close-up of a person’s clothing and an identification card attached to a fabric jacket with tags for Black History Month adult jacket, and a profile photo and information about Delia Thibodeaux from Silverdale, Washington.]()
Target
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![Back of a jacket with a multicolored patchwork design and a white faux fur collar, showing a small orange label reading 'KATIE PETTWAY']()
Marfa Stance
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![Group of five people standing outdoors, with surfboards and surf clothing, posing in front of a plain white wall.]()
Greg Lauren
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![A young girl with brown hair sleeping in a bed with a patchwork quilt, holding a brown teddy bear wearing a face mask.]()
Crate & Barrel
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![A man and woman wearing matching multicolored patchwork jackets standing close, smiling, with the man's arm around the woman's shoulder against a plain white background.]()
Target
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![Close-up of a quilted blanket with a plaid pattern, draped over a wooden chair with visible screws.]()
John Legend
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![A person lifting a colorful patchwork quilt, with only their legs visible, wearing tan pants and socks with blue, yellow, and black accents, standing on a wooden floor.]()
Crate & Barrel
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![Two young women standing close together against a plain gray background, dressed in patchwork-style clothing with colorful, mixed fabric patterns.]()
Greg Lauren
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![Person holding a quilt with a large, abstract red and white geometric pattern outdoors in a grassy area with trees and a metal fence.]()
Etsy
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![A military-style jacket with a handwritten note inside the collar that reads "Mostatic: Gee's End" and "Broad & Immersi". The note also has a drawing of a geometric pattern resembling an optical illusion or a maze.]()
Greg Lauren
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![A colorful quilt with vertical stripes in shades of pink, orange, teal, white, and brown.]()
Marfa Stance
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![Four decorative plates with abstract geometric patterns in various colors, arranged in a 2x2 grid.]()
Target
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![A rectangular decorative quilted pillow with a patchwork design in shades of black, gray, and white, featuring small polka dots and linear patterns.]()
Crate & Barrel
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![Colorful fabric pouch with zipper, featuring geometric shapes and label, placed on a white background.]()
Target
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![Patchwork quilt hanging outdoors on a clothesline.]()
Etsy
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![Man with glasses, a beard, and curly hair smiling and holding an Oscar trophy at the awards ceremony.]()
Greg Lauren
